The inspiration for Oh So Cheesy occurred last century where so many ideas are born; around the kitchen table.
Noted Michigan entrepreneur Les Schwarz, his wife Wilma and a few friends were discussing unique food product ideas that would appeal to consumers. The one idea that clicked was the need for a quality cheese spread and who better to create it than Les? After all, he was a successful businessman who certainly knew consumers. So, on a cool Fall Sunday in 1959, Les set out to develop a recipe for an all-natural quality cheese spread.
After weeks of experimenting, he created the near-perfect spread using three simple ingredients: cheddar cheese, fresh mayonnaise, and real horseradish. He brought a batch to his brother’s restaurant for the employees to try. It was an instant hit.
For decades that followed, the cheese spread was enjoyed by diners at Schwarz’s Family Restaurants and Schwarz’s Drive-Ins. It was a staple of every meal served as an appetizer with bread and fresh vegetables.
In the mid 1980’s, with consumer tastes and trends changing, Schwarz’s Restaurants closed. Blair Schwarz, Les’ grandson continued producing the cheese spreads selling them to Foodservice and in regional grocery chains in Southwest Michigan. After a decade, with the economy shaky, the company closed its doors.
History in the Making.
Oh So Cheesy Cheese Company is Born
Fast forward to 2018 where the passion for cheese spreads was never far Blair’s mind. Add to that the emergence of craft foods and beverages, and the time was right to create and launch a new cheese spread. Blair assembled a like-minded passionate team, secured space in a food incubator in downtown Grand Rapids, MI and created the Oh So Cheesy Cheese Company. New flavor profiles such as Habanero, Sriracha, Beer Cheese and Jalapeno were created and joined the classics such as Cheddar, Smoky Bacon, Crushed Red Pepper and Garlic to meet the tastes consumers demand. Each small batch is carefully crafted by hand with quality, fresh ingredients and some of the finest cheddar cheese as the base.
The results are amazing. Consumers love the new cheese spreads and Oh So Cheesy is available for online purchase, and will be carried at a retailer near you soon.